Dale Carnegie Training of Ohio and Indiana now has a community group on LinkedIn. If you have a LinkedIn account and you are looking for ways to enhance your sales skills, networking to find the right business contacts, looking to hire an enthusiastic sales person with a 'can do' attitude, or just looking for ideas on the sales process, join our Dale Carnegie Training LinkedIn Group. You might find what you are looking for. Join our LinkedIn Group Here
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One of the most shocking revelations that sales people discover during the first part of their careers is that none of their prospects are sitting by the phone just waiting for the sales rep to call. It's a real disappointment to discover that our prospects aren't thinking about us, even after we have mailed them our glossy marketing material. Our prospective clients are preoccupied with their own problems and for the most part don't even know that we exist nor do they care until we can reveal how much value we can bring to the relationship. One of the areas that we coach for in our sales training programs is how be more effective in geting a prospect's attention. To accomplish this, the sales person needs to talk about something that is of interest to the prospect. The one thing that we can be sure that our prospects have a vital interest in is themselves. This interest is so important that Dale Carnegie's first nine Human Relations principles deals with moving our sales conversation away from our interests and focusing on our prospect's interests. In our sales training programs, we cover the buyer's focus in each stage of the sales process. We also cover what sales people are really selling at each of these various stages. When we first walk through the door, call on the phone or send out that mailer, our prospects are preoccupied with their own challenges and problems. Therefore, before we can sell our products, our services, or our company, we have to sell them on the value that we bring to the relationship. The majority of that value needs to revolve around being empathetic to client's needs and being perceived as a consultant. Listen as Tom Hopkins, sales trainer and coach, discusses why selling your value is vitally important at the opening of the sales call. |
Dale Carnegie Training in Cleveland is presented by Tyson - Eppley and Associates and offers programs regularly throughout Northeast Ohio.Our training consultants and account managers have worked with local companies, designing solutions to accommodate their needs and will work with your organization to bring a tailored solution to you as well. Request a local Dale Carnegie representative today and discover how Dale Carnegie Training can help you develop your organization's greatest asset, your people. Tyson-Eppley and Associates provides Dale Carnegie Training systems extensively throughout the Ohio Valley area in several major metropolitan areas. Please visit our other sites listed to review local listings and see if we can provide a geographically friendly solution to your needs. |